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Piaget Limelight Gala Collection: A new Icon of our Time?

Piaget Limelight Gala Collection: A new Icon of our Time?

For Piaget, the 1960s were boom years.

Enabled by the introduction of their ultrathin movements (manual and automatic) the designers and watchmakers could realise audacious and aesthetic virtuosity that was unthinkable just a few years earlier.

 
1960s Piaget inspiration 

The clients of the 1960s were also a different breed.

Finally throwing off the austerity of the war years and embracing the new culture of Peace, Love, the Beatles and the Pill, the jet set lived large and played large. 

Piaget was at the forefront of the new wave during this golden age to adorn elegant women of the time with dazzling jewellery watches.

 
1960s Piaget Inspiration 

 
2013 Piaget Limelight Gala watch

Piaget Limelight Gala

In 2013, the newly launched Piaget Limelight Gala collection draws a wealth of inspiration from the fascinating 1960s and establishes itself as the new Piaget icon.  

I wrote at the time:
"This may be poised to become the iconic watch shape for Ladies like Altiplano is for Gents.  Piaget chose three adjectives for the design brief: Brilliant, Vibrant, and Seductive. The design motif was to accentuate the feminine curve; a round case is enveloped and accentuated by two elegant extended lugs. The final case silhouette is distinctive even from across the cocktail room. 

This IS the distinctive and seductive feminine case from Piaget but the ladies don't know it yet. It will grow on them if Piaget plays their game well."

Since then, a couple of 38mm watches have joined the Collection that is a new testament to the harmonious integration of art and technology – "Technique in the service of Aesthetique". 

The Limelight Gala watch was entirely created within the integrated Manufacture Piaget from the initial design sketch to the engineering drawings and right through to the shaping and finishing of the case.

Congruent with the spirit of Piaget, the artisans and engineers have imbued the House style with passionate dedication.

The originality of the Limelight Gala watch draws upon the subtle heritage from the "Swinging 60s" to complement absolute femininity.

The Limelight Gala watch rescues Time from conventional motifs and linearity by enfolding it within a unequivocal feminine curve. The round case is redirected by two elegant extended lugs. The curvaceous silhouette is accentuated by progressively sized brilliant-cut diamonds set into the bezel. As a backdrop, the understated dial emphasises feminine voluptuous curves with only the black Roman numerals adding a touch of formality.

Brand Ambassador

Piaget has also found an ideal presenter for its excellent works – GONG Li stands as the epitome of modern women who best showcases the ultimate femininity of the time.  As the only Chinese actress, so far, to win individual awards at the world’s three largest International Film Festivals, GONG Li’s global actress status is unparalleled.

GONG Li’s illustrious interpretation of Piaget new Limelight Gala watches

The picture epic of Limelight Gala collection featured by GONG Li reveals the utmost glamour and radiance of the perfect pair. 

Here the Art Director wanted the Piaget Limelight Gala white gold wrist watch to match GONG Li's depiction of ultimate femininity. Black Roman numerals hour display is matched by refined black satin strap.

The juxtaposition of the strapless gown and black satin watchstrap accentuates the sensuality of the scene.

In another tableau, GONG Li is adorned with Piaget’s white gold Limelight Gala watch (paved diamonds from the bezel to dial and bracelet). The watch is meant to resonate with GONG Li’s vibrant, alluring ultimate femininity and distinctive personality.

Collection

Limelight Gala – 38 mm 18K white gold watch.
Case set with 62 brilliant-cut diamonds (approx. 2.8 cts). Dial paved with 336 brilliant-cut diamonds (approx. 1.7 cts), white gold indexes.

Black satin strap with ardillon buckle set with 15 brilliant-cut diamonds (approx. 0.1 ct).
Piaget 690P quartz movement.
Ref. G0A38166

Limelight Gala – 38 mm 18K pink gold watch.
Case set with 62 brilliant-cut diamonds (approx. 2.8 cts). Dial paved with 336 brilliant-cut diamonds (approx. 1.7 cts), pink gold indexes.

White satin strap with ardillon buckle set with 15 brilliant-cut diamonds (approx. 0.1 ct).
Piaget 690P quartz movement.
Ref. G0A38167

Limelight Gala – 32 mm 18K white gold watch.
Case set with 62 brilliant-cut diamonds (approx. 1.8 cts). Silvered dial with black Roman numerals.

Black satin strap with ardillon buckle set with 1 brilliant-cut diamond.
Piaget 690P quartz movement.
Ref. G0A38160

Limelight Gala – 32 mm 18K pink gold watch.
Case set with 62 brilliant-cut diamonds (approx. 1.8 cts). Silvered dial with black Roman numerals.

White satin strap with ardillon buckle set with 1 brilliant-cut diamond.
Piaget 690P quartz movement.
Ref. G0A38161

 
Limelight Gala – 32 mm 18K white gold watch.
Case set with 62 brilliant-cut diamonds (approx. 1.8 cts). Dial paved with 228 brilliant-cut diamonds (approx. 1 ct), white gold indexes.

Black satin strap with ardillon buckle set with 15 brilliant-cut diamonds (approx. 0.1 cts).
Piaget 690P quartz movement.
Ref. G0A38162

 
 Limelight Gala – 32 mm 18K white gold watch.
Case set with 62 brilliant-cut diamonds (approx. 1.8 cts). Dial paved with 228 brilliant-cut diamonds (approx. 1 cts), white gold indexes.

Bracelet and integrated clasp paved with 451 brilliant-cut diamonds (approx. 16.4 cts).
Piaget 690P quartz movement.
Ref. G0A38164 

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